How storytelling creates high-quality content and connection

Storytelling tips for marketing from fantasy writers

Could marketing professionals gain an advantage if they draw upon the wisdom of storytelling? Content marketing is, after all, about creating a good story. Few are aware that fantasy, sci-fi, and even romance authors use several tactics to master the craft and grab the attention of the audience in just a few moments.  A marketer’s […]

Why deep subject matter experts are invaluable to your marketing goals

Many people can write content, but being able to write doesn’t always equate writing well – and this is why you need deep subject matter experts. Truly well-written content provides high-quality information that is thoroughly researched, drives your marketing goals, and provides value specific to your brand identity. This intersection is exactly how deep subject […]